地の利

Reading

Kana: ちのり

Romaji: chinori

Definition

noun

1

locational advantage; advantageous position

Kanji

地

Readings: チ、 ジ

Meanings: ground, earth

利

Readings: リ、 き.く

Meanings: profit, advantage, benefit

Example Sentences

この店(みせ)は地(ち)の利(り)をえている。

➥This store enjoys a geographical advantage.

あそこの食(た)べ物(もの)はうまいし値段(ねだん)も安(やす)いが、地(ち)の利(り)が悪(わる)いのが難点(なんてん)だね。

➥That place's food is great, and their prices are good, but the fly in the ointment is their terrible location.