今人気を呼んでいるもの。

the current ...; this; today's ...

popularity; popular feeling; business conditions

indicates direct object of action; indicates subject of causative expression; indicates an area traversed; indicates time (period) over which action takes place; indicates point of departure or separation of action; indicates object of desire, like, hate, etc.

to call out (to); to call; to invoke; to summon (a doctor, etc.); to invite; to designate; to name; to brand; to garner (support, etc.); to gather; to take as one's wife

person