みんなが「ゴールド・ゴーイング・ウィーク」と呼びます。

all; everyone; everybody; everything

indicates sentence subject (occasionally object); indicates possessive (esp. in literary expressions); but; however; still; and

if; when; and; with; particle used for quoting (with speech, thoughts, etc.); quoting particle; promoted pawn; indicates question (sentence end)

to call out (to); to call; to invoke; to summon (a doctor, etc.); to invite; to designate; to name; to brand; to garner (support, etc.); to gather; to take as one's wife