贔屓贔屓

Reading

Kana: ひいきびいき

Romaji: hiikibiiki

Definition

noun

1

each person supporting (patronizing) his (her) own favorite

Note: yojijukugo

Kanji

贔

Reading: ヒ

Meanings: strength, power

屓

Reading: キ

Meaning: exerting strength (aikido)