訴求

Reading

Kana: そきゅう

Romaji: sokyū

Definition

noun

vs

1

promoting a product or service; appealing to consumers; solicitation (of business); pushing a product

Kanji

訴

Readings: ソ、 うった.える

Meanings: accusation, sue, complain of pain, appeal to

求

Readings: キュウ、 グ、 もと.める

Meanings: request, want, wish for, require, demand