便乗商法

Reading

Kana: びんじょうしょうほう
Romaji: binjōshōhou
Kana
Romaji

Definition

1

piggybacking marketing; the method of making sales by jumping on a bandwagon (like that of a boom, popularity, disaster, etc.)

Note: yojijukugo

Kanji

便
Readings: ベン、 ビン、 たよ.り
Meanings: convenience, facility, excrement, feces, letter, chance
Readings: ジョウ、 ショウ、 の.る、 -の.り、 の.せる
Meanings: ride, power, multiplication, record, counter for vehicles, board, mount, join
Readings: ショウ、 あきな.う
Meanings: make a deal, selling, dealing in, merchant
Readings: ホウ、 ハッ、 ホッ、 フラン、 のり
Meanings: method, law, rule, principle, model, system